The 5 Most Common Squarespace Website Mistakes (and How We Fix Them with Ongoing Care)
Squarespace gives small business owners one of the easiest paths to a beautiful, professional website — but even the best-looking sites need regular upkeep to stay functional and competitive.
At The Growth Passport, we see the same handful of issues over and over: small mistakes that slowly chip away at performance, search visibility, and conversions. The good news? Each one can be completely avoided with a little proactive care.
Below are the five most common Squarespace website mistakes — and how our Squarespace Website Care Plans prevent them before they ever impact your business.
1. Outdated SEO Titles and Descriptions
When you first launch your website, you (or your designer) probably spent time writing clever page titles and meta descriptions. But six months later? Many small businesses forget those even exist.
Search trends shift, new competitors enter the space, and Google tweaks its algorithms — all of which can leave your beautifully written titles outdated. That means fewer clicks, fewer leads, and less visibility.
How We Fix It:
Every month we audit your Squarespace SEO fields — titles, descriptions, and image alt text — to be sure they still reflect your current services and keywords. Small, steady updates are far more effective than waiting a year and trying to overhaul everything at once.
Pro Tip: Think of your SEO like tending a garden. A little attention each month keeps it thriving.
2. Unoptimized Images That Slow Your Site
Beautiful photography is part of what makes Squarespace shine, but uncompressed or oversized images are one of the fastest ways to slow down your site. A few megabytes might not sound like much, but for your visitors — and Google — it’s a deal-breaker.
Slow sites frustrate users and can push you down in search results.
How We Fix It:
We optimize and rename every new image you upload. We make sure each one is compressed for speed, given descriptive alt-text for accessibility, and sized perfectly for web. The result? Faster load times, improved SEO, and a more enjoyable browsing experience.
Bonus: Squarespace automatically serves next-gen image formats, but you still need proper compression. That’s part of our monthly workflow.
3. Ignoring Platform Updates and Integrations
Squarespace constantly improves its platform — new features, code updates, bug fixes, integrations, and more. But when those updates roll out, they can sometimes change how older templates or custom CSS behaves. If you’re not checking regularly, things can quietly break in the background.
How We Fix It:
Our care plans include monthly platform monitoring. We test contact forms, booking integrations, and custom scripts after each Squarespace release. If something changes, we patch or reconfigure it right away so your visitors never notice.
It’s like having an automatic “website mechanic” making sure your engine always runs smoothly.
4. Neglected Contact Forms and Broken Links
You’d be surprised how many gorgeous websites have contact forms that don’t actually send submissions. Or a “Book Now” button that leads to a 404 page. These are small issues — but they can quietly cost you business every single day.
How We Fix It:
Each month, we manually test every lead form, button, and outbound link. If something isn’t working, we fix it on the spot. You’ll never have to wonder if inquiries are getting lost again.
5. No Analytics or Performance Tracking
A website is only as effective as the data you collect from it. Without analytics, you’re guessing about what’s working. Unfortunately, many small business owners either never connect Google Analytics 4 or never log in to review it.
How We Fix It:
We include analytics setup and monthly performance reports in all of our care plans. You’ll see your traffic trends, top pages, and engagement metrics — and we’ll translate that data into simple action steps you can actually use.
With consistent reporting, you’ll finally understand how your website contributes to your business growth.
Why These Mistakes Matter More Than You Think
Most Squarespace websites don’t crash dramatically; they decline quietly. A slightly slower page here, an untested form there, and within months your site feels “off.”
Visitors might not tell you why they’re leaving — they just do. And that lost momentum shows up as fewer inquiries, fewer bookings, and stagnant SEO performance.
Ongoing care prevents that decline. It’s not about perfection; it’s about consistency. By maintaining your website monthly, you keep it aligned with both your brand and Google’s ever-changing rules.
Real Example: From Overlooked to Optimized
One of our clients came to us with a Squarespace site that looked beautiful but had stopped ranking on Google altogether. The culprit? No alt-tags, broken blog links, and an outdated sitemap.
Within two months of joining a Growth Care Plan, we cleaned up every issue, optimized meta data, and re-submitted their sitemap. Their organic traffic doubled within 60 days — and they didn’t have to touch a single setting themselves.
That’s the power of proactive website care.
How Squarespace Website Care Plans Work
Every plan begins with a full audit. We identify immediate fixes and create a monthly rhythm of maintenance. Here’s what that looks like behind the scenes:
Monthly Check-Ups – We test your site’s pages, links, and forms for functionality.
SEO Review – We refresh titles, descriptions, and keywords as trends change.
Speed Optimization – Images and code are compressed for peak performance.
Content Support – Need to swap a photo or edit text? We handle it.
Analytics Report – You get a clear summary of what’s improving and what’s next.
It’s everything your website needs — without you having to think about it.
When to Start Website Care
If your website is less than six months old, now is the best time to begin. Preventive maintenance protects your investment before problems start.
If your site has been live for a year or more, care plans become about recovery — catching up on all the updates, SEO tweaks, and performance issues that may have built up. Either way, the sooner you begin, the smoother everything runs.
Long-Term Benefits of Ongoing Care
Higher SEO Rankings: Fresh content and metadata signal relevance to Google.
Faster Performance: Optimized images and code keep your site lightning-fast.
Better User Experience: Visitors find what they need quickly — and convert.
Peace of Mind: No more worrying about what’s “broken.”
Consistent Growth: Regular insights lead to smarter marketing decisions.
When you treat your website like a living part of your business, it gives back with steady growth and reliability.
Your Website Deserves Ongoing Support
If you’ve ever thought, “My site just isn’t working like it used to,” this is your sign to take action. The smallest fixes — a refreshed SEO title, a faster homepage, a working contact form — can completely change how people experience your brand online.
And you don’t have to handle it alone.
At The Growth Passport, our Squarespace Website Care Plans were designed exactly for this — to keep your site performing beautifully month after month, without you spending hours in the backend.
✨ Ready to fix these Squarespace mistakes for good?
Explore Our Squarespace Website Care Plans and let us handle the updates, security, and SEO while you focus on growing your business.
