How to Keep Your Squarespace Website Ranking on Google After Launch

Launching your Squarespace website is an incredible milestone. You’ve invested time, creativity, and energy into building something that reflects your brand — and now it’s live for the world to see.

But here’s what most small business owners don’t realize: SEO doesn’t end on launch day.

Google’s search results are constantly changing. Competitors publish new content, algorithms update, and user behaviors evolve — meaning your rankings can slip quietly if you’re not maintaining your site.

Let’s explore how to keep your Squarespace website ranking strong long after it goes live.

1. SEO Is an Ongoing Process — Not a One-Time Task

Search Engine Optimization (SEO) isn’t something you “set and forget.” When you first launch, you might rank quickly because of new content and active traffic. But over time, if you stop updating your site, Google assumes it’s inactive.

That means fewer impressions, lower rankings, and fewer inquiries.

What You Can Do:

• Review your meta titles and descriptions every few months.

• Add new blog content to signal freshness.

• Update your homepage copy with seasonal keywords or current offers.

How We Help:
As part of our Squarespace Website Care Plans, we handle those updates for you. Each month, we monitor your SEO data, make keyword tweaks, and keep your website aligned with current trends — so it continues to show up where your clients are searching.

2. Publish Fresh Content Regularly

Google rewards activity. Adding new blog posts or refreshing existing pages signals that your business is active and relevant.

You don’t have to post daily — even one solid update a month keeps your site dynamic.

Examples of Fresh Content:

• Add new testimonials or client case studies.

• Update your service descriptions to match current trends.

• Publish blog posts that answer real client questions.

Why It Works:
Regular content updates help Google crawl your site more often. That frequent activity improves your site’s domain authority and keyword ranking consistency.

If you pair content updates with our SEO tracking reports, you’ll see which pages drive traffic and where to focus next.

3. Optimize for the Right Keywords (and Keep Refining Them)

When your site launched, your keyword strategy probably made sense. But search behavior changes quickly.

For example, a few years ago people searched “Squarespace web design.” Now, many search “Squarespace website designer near me” or “Squarespace SEO help.”

If your keywords don’t evolve with those shifts, you’ll slowly fade from relevant search results.

What We Recommend:

• Use Google Search Console or analytics to review what phrases drive traffic.

• Adjust your headings (H1/H2s) and paragraphs to reflect new terms.

• Update image alt text to include trending keywords.

How We Handle It:
Each month, we analyze your site’s search queries and adjust your on-page content to stay aligned with evolving language. It’s like keeping your website fluent in your audience’s “search language.”

4. Maintain Fast Site Speed

Speed is one of Google’s top ranking factors — and it’s something Squarespace sites can struggle with if left unchecked.

Unoptimized images, outdated code, or excessive animations all slow your site down, which negatively affects SEO.

What You Can Do:

• Compress large photos before uploading.

• Avoid overusing video backgrounds or massive banner files.

• Keep your homepage clean and minimal for quick loading.

What We Do:
In our monthly care process, we run performance checks to ensure every page loads smoothly. We compress images, remove unnecessary code, and make sure your site stays lightning fast — because faster sites don’t just rank better, they convert better.

5. Keep Your Mobile Design Perfect

More than 70% of website visits now happen on mobile. If your mobile design is off — text too small, images cut off, buttons too close together — it directly hurts your Google rankings.

Why: Google’s “mobile-first indexing” means your rankings are based primarily on your site’s mobile version.

How We Fix It:
We test your site across multiple screen sizes monthly to ensure your layout, forms, and buttons are mobile-friendly. A seamless mobile experience helps with both SEO and user trust.

6. Don’t Forget About Backlinks and Internal Links

Links are one of the strongest ranking signals Google considers. Internal links (from one page on your site to another) help visitors explore and help Google understand your content hierarchy.

Backlinks (from other reputable sites pointing to yours) build authority.

Easy Link Strategies:

• Interlink your blog posts to related services.

• Ask partners or directories to link to your website.

• Add internal links in new blog posts to older articles.

Why It Matters:
A structured link strategy helps your site rank for multiple keywords instead of just one or two. It also boosts time-on-site — a key engagement metric that Google loves.

7. Track and Adapt with Analytics

You can’t improve what you don’t measure. Most Squarespace site owners have Google Analytics 4 installed but never look at it.

What To Watch:

• Which pages get the most traffic?

• What’s your bounce rate?

• Are your conversions increasing or dropping?

Our Process:
Each month, we include a simplified analytics summary — no tech jargon. You’ll get clear insights into what’s working and our recommendations for next steps.

That data is the difference between hoping for growth and engineering it.

8. Build Authority Through Consistency

Google’s algorithms are designed to reward consistency. Websites that show stable updates, regular activity, and clear structure are trusted more than those that stay static.

Consistent optimization signals that your business is reliable — and reliability translates to stronger rankings.

9. Common SEO Mistakes That Hurt Your Rankings

Even if your site looks perfect, these subtle errors can hold you back:

• Missing alt tags on images.

• Duplicate titles or meta descriptions.

• Overusing the same keyword on every page.

• Broken internal links.

• Forgetting to re-submit your sitemap.

A Squarespace Website Care Plan prevents these small issues from adding up. We catch and fix them before they affect your rankings.

10. Why Pair SEO with Website Care

SEO and ongoing website care are two sides of the same coin. You can’t grow visibility without maintaining site health, and you can’t maintain performance without consistent optimization.

That’s why The Growth Passport offers both — our SEO and Care Plans work together seamlessly to create long-term, organic growth.

You don’t have to do it alone, and you’ll never wonder if your website is “working.” We make sure it is.

The Long-Term Payoff

SEO isn’t a one-and-done project; it’s a slow, steady climb that builds authority and trust.

When your Squarespace site is consistently maintained — through content updates, technical optimization, and monthly tracking — your rankings compound over time. Each tweak, each fresh piece of content, and each report builds toward long-term success.

Within a few months of consistent care, you’ll notice higher search impressions, better click-through rates, and a smoother user experience.

That’s not a coincidence. That’s strategy.

✨ Want to protect your Google rankings and grow organically?

Explore Our Squarespace SEO Services or pair them with a Website Care Plan for ongoing optimization and expert support.